" Our test, called the Imagination Perception Battery (BIP), is designed to assess the link between perception and mental imagery through the different visual qualities that enable a scene to be ...

Thanks to 7T fMRI, researchers from Paris Brain Institute and NeuroSpin, the CEA's neuroimaging center, are exploring the neural substrate of visual imagery at very high resolution for the first time.

The human visual system is a dominant part of the brain’s processes and navigation of the world. To better understand an aspect of this system, researchers from Drexel University’s College of Nursing ...

The ability to conjure visual imagery varies considerably across people. On the high end of the spectrum, people with hyperphantasia report having extremely clear imagery. When they think about a red ...

Each day, we pass by countless people on the streets, in airports, or at train stations. Brief encounters with lives we know nothing about. These moments remind me just how vast the human experience ...

In visual advertisements, the imagery that accompanies the actual pictures of a product is extremely important. Multiple studies and surveys have shown that these images can help evoke specific ...

A series of recent brain-imaging studies has begun to explain a central mystery of the psychedelic experience: why people on psilocybin report that memories seem to blend with what they are actually ...

Researchers have examined viewer responses to images of distressing and neutrally decorated masks and whether personal life history, particularly past experiences of trauma and difficulty, affected ...