Protein powder's popularity is soaring beyond athletes, driven by diverse health goals like aging, weight management and ...

Clear whey is driving growth in functional beverages, but tightening WPI supply and rising prices pose challenges for ...

Clear protein is lighter and easier to digest, while whey generally contains more calories and carbohydrates, which may ...

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The average U.S. supermarket now has 38,708 products advertising their protein content, according to NielsenIQ, a market research company. But the eagerness to appeal to ingredient-focused shoppers is ...

Athletes and older adults have long used smoothies and shakes blended with whey protein concentrate a powdered byproduct of ...