BARK has partnered with the WWE to create a line of dog toys featuring wrestling greats and iconic WWE items Can you smell what BARK is cooking? BARK, the dog toy company behind BarkBox, recently ...

After bringing its Hot Wheels brand to life with a kids’ series, Mattel’s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series ...

When Logan Paul made his WWE debut in 2021, it was only a matter of time before he was immortalized the same way most WWE superstars are: with his own Mattel action figure. He's not getting anything ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

We’re back to make you aware of the best line of WWE toys you need to buy for the month of June 2015. We have several current Superstars, memorable legends & Hall of Famers and notable Divas all here ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

Back in 1998, World Wrestling Entertainment Inc., the glitzy promoter of spandex-clad warriors, said it was entering an “exciting new phase.” It had signed a deal for Malibu toy company Jakks Pacific ...

The rivalries between WWE superstars are so epic sometimes that they spill out of the pro wrestling ring and into the toy aisle. Take former partners in the Shield faction and now in-ring foes Seth ...

NEW YORK — Mattel Inc. and Jakks Pacific Inc. on Wednesday announced new deals to make wrestling action figures, the latest chapter in a story that has all the acrimony and shifting alliances of ...

Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...