Have you ever wondered why certain memories of your partner stand out more than others, shaping your perception of your relationship? This phenomenon can be explained by the availability heuristic, a ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

Most of us live in a world of full inboxes, shifting deadlines and a confusing array of acronyms and buzzwords. We often need heuristics (a mental shortcut or rule of thumb) and biases as a way of ...

Stanley Milgram, an American social psychologist, discovered through his research that people trust those they view as experts in their sphere of influence. He documented and proved the correlation ...

Clinicians must make diagnostic treatment decisions using a large body of probabilistic information and process this information under the pressure of time and workload. The pressure of this task is ...

Not many people know about heuristics, even though we are all affected by them. Heuristics are mental shortcuts our brains use to allow us to make quick judgments about complex situations. They are ...