The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

For medical marketing agencies, chief communications officers serve a key function as messengers for the brand — both ...

A modern empty office with a vacant chair behind a desk with a computer monitor and desktop decor. The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...