Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. It is hard to escape the authenticity cult. Corporate ...

Authenticity is no longer optional. Audiences, employees, and clients can tell when a brand is performing instead of being ...

It's easy to throw around the word "authenticity" in leadership circles. Yet, like many buzzwords, it's lost much of its meaning. Authenticity isn't a license to overshare or a directive to reveal ...

It sounds great in theory—authenticity is touted as the magical cure for workplace conflict, anxiety, impostor syndrome, and awkward first dates. We’re told that if we can just be our “authentic ...

My mother used to say, 'If you will lie, you will steal; if you will steal, you will kill.' 'That is a bit harsh don't you think,' I said. 'We all lie a little. Sometimes it is a way of being polite.' ...

The "Las Culturistas" dust-up shows the impossible standards Black women politicians must navigate ...

These days, "be authentic" gets tossed around like seasoning. A pinch here, a dash there, suddenly everyone's an expert. But if authenticity is just "saying whatever I want whenever I want," then ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Authenticity in leadership isn’t about being unfiltered — it’s about letting your values guide how you show up and communicate consistently, while still remaining empathetic. Predictability matters.