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Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...