One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Strolling down the Safeway wine aisle is a lot like touring an art gallery -- there are bold abstracts, classic still lifes, pastoral landscapes. Some wine labels are more than packaging -- they're ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Design agency Denomination explains how packaging, sustainability and cultural storytelling help turn wine bottles into ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

..... Have you noticed how often producers change their wine labels? Case in point; you are in a local wine store in search of your favorite wine ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’ve ever found yourself in a wine shop or grocery store aisle staring blankly at a shelf of various ...