There are two ways to appear smart—look it or sound it. Looking smart is OK, but if it ends when you open your mouth, how ...

Which words do we find beautiful? And do beautifully sounding words stick better in memory? A new study led by linguist ...

Scientists reveal why certain word sounds feel pleasant and stick in memory, uncovering a deep link between phonemes, beauty, ...

Ideophones, or words that sound like what they mean—words whose sound evokes the sensory experience they describe, like swish or twinkle—are easier to learn than other words, a new study finds. The ...

Why are some sounds easier to remember than others? A study on made-up words points to the harsh consonants that also ...

A rose by any other name? Not necessarily—how words sound aesthetically correlates with their memorability, study finds ...

Forbes contributors publish independent expert analyses and insights. With food or beverages, there is a big difference between what is officially listed on the Nutrition Facts and Ingredients Label ...