Ad-supported Xbox Cloud Gaming could be coming soon. As The Verge’s Tom Warren posted on X just before the weekend, some Xbox users started seeing notifications on the Xbox app that said: “1-hour of ...

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Microsoft is reportedly exploring several different new tiers for Xbox Game Pass, including ad-based and cloud-exclusive ones. The previous Game Pass family plan might also be coming back too.

A free tier of Xbox Cloud Gaming is in the works, Microsoft has confirmed. Currently in testing, the ad-supported Xbox service would be the company’s first game streaming offering fully independent of ...

Microsoft has been increasingly shoving ads down the throats of Xbox Series X and Xbox Series S owners. Recent home screen redesigns have added more ads for featured games and Xbox Game Pass than ever ...

If you've messed at all with Xbox Cloud Gaming, you know that it is undeniably cool. Being able to stream a game from the cloud to my iPhone, iPad, or Mac is just really cool, and it is definitely the ...

Use left and right arrow keys to seek audio. It's increasingly looking likely that Xbox Cloud Gaming, which is currently the cloud streaming portion of Microsoft's Game Pass service, will be getting ...

It's been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

Xbox really wants you to think nearly anything can be an Xbox. On Thursday, Microsoft and Xbox formally introduced the world to its new ad campaign. The “This is an Xbox” campaign featured images of ...

The controversial campaign “This Is an Xbox,” launched by Microsoft to support its multi-device gaming strategy, was not well received by part of the internal Xbox team, according to a new report ...

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...