This charming behind-the-scenes story reveals how Apple’s whimsical crayon color picker was born from one engineer’s creative impulse—and how hiding poetry in the code nearly ended his career.

On Friday, Apple reached a major milestone in its history, celebrating 40 years since it was founded by Steve Jobs and Steve Wozniak. It was a long road to becoming one of the world's biggest tech ...

If history can be used as a reference, there is a decent chance that Apple stock’s pitiful 2022 performance will be followed by a much better 2023. But investors should not be overly confident.

Learn about the history of Apple’s stock splits, how they have affected shareholders, and how the company has created wealth for its long-term investors.

Apple has appointed Sabih Khan, an India-origin engineer, as its new Chief Operating Officer, succeeding Jeff Williams.