Just months after Hailey Bieber showed support for Selena Gomez and Benny Blanco's engagement, it seems like the feud between these two is back in full force. This time, Hailey and Selena are allegedly going head-to-head over their beauty companies — Rhode and Rare Beauty — and it actually could impact your makeup bag.

Hailey Bieber knows how to build the hype around a product. The beauty mogul, influencer (she has a casual 54 million followers) and model has been teasing a new launch from her beauty brand Rhode for months. Now, the peptide lip shape is finally here.

The Peptide Lip Shape isn’t a lip liner though, per se. It’s meant to be a contour for your lips to add definition and color while also making your lips look and feel more plump and hydrated. The formula actually features peptides,

Hailey Bieber has revealed her current favorite lip combo using only two Rhode products, and fans are already taking notes. The socialite, who is also the founder of the skincare brand, has undeniably aced the effortless makeup trend with her clean girl aesthetics.