James and William Horlick introduced the humble malted drink, Horlicks, much before the world had seen cameras, telephones, and even tea bags. In the initial years, Horlicks was considered an infant ...

The campaign, which has been created by Grey London, is called ‘Made For Evenings’ and champions Horlicks as the only drink that makes sense in the evening. It is the first TV campaign for the ...

The Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The drink is launching today (Monday) with the commercial airing in 30-second ...

We’ll send you a myFT Daily Digest email rounding up the latest Letter news every morning. Sir, John Cryan, the co-chief executive of Deutsche Bank, decries the group’s “Horlicks” of messy and ...

In a recent move, Hindustan Unilever Limited (HUL), the company behind Horlicks, has dropped the ‘health’ label and rebranded the drink as a ‘Functional Nutritional Drink.’ This move comes in response ...

Has pre-exam time become a 'season' for advertisers? Exam-time may bring a chill down every student's spine, but who knew that a day would come when brands would also feel the exam season pressure!

The consumer arm of British pharmaceutical major GlaxoSmithKline is relaunching its largest brand Horlicks for the third time in four years as competitive pressures as well as a slowdown in category ...

The year was 1988. Yes, exactly 30 years ago. I was then an account executive at HTA Delhi, just assigned to the Horlicks account. Being put on to the Horlicks business was actually very prestigious: ...

Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. Being introduced into stores from the middle of June, the campaign will ...

Spin doctors have been employed to sell everything from Marilyn Monroe's legs to governments. But seldom have they been paid to change the English language. Horlicks, the night-time malt drink firm, ...

Nutrition Advocacy in Public Interest (NAPI), a think tank on nutrition, has written an open letter to Amitabh Bachchan on his association with Horlicks. NAPI has asked the actor to stop promoting the ...

Imagine you are a kid, you see a bottle of Horlicks sitting on top of a table, you slowly take up the bottle, grab a fistful of powder and gobble it down. Sounds like something you did as a kid? Well, ...