This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great Aryna Sabalenka, college sensation JuJu Watkins, soccer stars Sophia Smith and Alexia Putellas plus Olympians Jordan Chiles and Sha’Carri Richardson. WHAT?!

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”

Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces together for a night to remember.

Nike's Super Bowl comeback featured top athletes like Jordan Chiles, Caitlin Clark, Sha'Carri Richardson and A'ja Wilson,

Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark, Sophia Smith, and Alexia Putellas in a bold tribute to female athletes

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.