The ROG Astral GeForce RTX 5090 "Dhahab OC Edition" has a gold-covered cooler covered in Arabic script, camels, and skyscrapers. I wonder who it's marketed towards?

Asus and MSI were among the first to increase prices in their U.S. online stores, although the GPUs are out of stock.

That's what "Dhahab" means, by the way: it's Arabic for "golden". Asus explains that the graphics card is a "celebration of the rapid evolution of the Middle East, featuring a unique skyline silhouette that signifies a transition from the sands to the skies". That explains the rather gorgeous splashes of blue on there, too, then.