AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates how sharing unique talents and gifts can strengthen communities. Through ...

When filmmaker Keith Gomes dropped his short film Dear Men on YouTube on 30 July, which is also World Anti-Trafficking Day, it wasn’t intended as entertainment. The film, starring actress Sayani Gupta ...

The global business landscape is increasingly characterised by unpredictability. From geopolitical conflicts in different parts of the world to global health crises such as the Covid-19 pandemic, ...

Over 80% of Indians consume more than 1GB of mobile data, with over two-thirds of traffic emerging from non-metro regions, according to Lumikai’s ‘Swipe Before Type - How Indians Watch. Listen. Play.

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform ...