When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

BBDO India secured the country’s sole recognition on the final day of the Cannes Lions International Festival of Creativity 2025, earning a Silver Lion in the Sustainable Development Goals category ...

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes “Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable ...

Articles written by Shayan Hazir ...

Aleph has rebranded its APAC entity MediaDonuts as Aleph in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam. Aleph had acquired MediaDonuts, a digital advertising ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ads for social media channels in Adobe Express. The solution supports ...

The Cannes Lions International Festival of Creativity has announced Andy Jassy, president and CEO of Amazon, as the recipient of its 2025 Media Person of the Year Award. This accolade, which ...