In a matter of weeks, alternative band The Velvet Sundown quite literally went from zero to hero, appearing out of nowhere and racking up more than 900,000 followers on Spotify. Now, the truth behind the group has been revealed.

The band's social media and promotion has used hyper-realistic visuals that suggested to listeners the people pictured weren't real and that the music was also AI-generated. Now, the band's owners have updated its Spotify bio to confirm its use of AI alongside some human controlled elements.