Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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WOODTV.com on MSNIconic cereal maker WK Kellogg selling to Ferrero for $3BItalian chocolate maker Ferrero is buying WK Kellogg Co. in a more than $3 billion deal expected to be finalized before the year is out, the companies announced Thursday.
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The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.