From the comfortable design to the AI-driven software experience, Project Moohan already feels more polished than Apple Vision Pro.

Samsung is working on Android XR tech but so is Xreal with its Project Aura, and stylish eyewear brands Gentle Monster and Warby Parker. And Google’s promise of it “starting with” these brands suggests more partners are on the way.

It's clear that Google is working hard to catch up with both Apple and Meta, which actually have XR products on the shelves already. Given that Google tends to kill its ambitious projects with a swiftness — just take a look at Google Glass,