Yesterday at Yankee Stadium, Major League Baseball unveiled the logo for its 2008 All-Star Game. Mayor Bloomberg was on hand to unveil the logo along with baseball officials, former Yankee players ...

Looking beyond the issues and into such critical concerns as color schemes and typefaces, Perspective asked several brand identity experts to size up the 2008 presidential campaign logos. They did not ...

"Make it bigger," the executive suggested as I scrambled to sign off on an ad on behalf of a major fashion brand. I wasn't the slightest bit surprised. For as long as I can remember, the size and ...

This year, the companies were at it again, redesigning logos and packaging schemes of products and/or marketing techniques. Ah, the exciting world of business! As always, there were winners and losers ...

Given that branding is our true national pastime — the swoosh, the golden arches and the mermaid in the green circle are now more ubiquitous, and arguably more potent, than the eagle and the flag — ...

(...)This year, however, it seems as though there has been a change in the nature of trends themselves. Instead of a hub-to-spoke relationship in which trends fan out ...

The Internet is abuzz with comparisons of the "strikingly similar" logos of the U.S. Missile Defense Agency and the ubiquitous Obama 2008 campaign. The Missile Defense Agency, which is part of the ...

In the realm of rock and all of its bastard stepchildren, packaging is key. No matter how much some may seek to deny it, every band has an image it wants to portray—it's part of the showy nature of ...