The targets of the class action were two Dannon yogurt products -- Activia and DanActive -- pitched in TV ads by actress Jamie Lee Curtis. Activia has been sold nationwide since February 2006.
If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Saturday Night Live has spoofed Activia yogurt and its advertisements ...
Dannon will only "slightly" alter its Jamie Lee Curtis ads for Activia following its $21 million settlement with the FTC for falsely claiming that the yogurt helps regulate your digestive system, ...
Since introducing the NuVal™ System at Big Y, we've received some great customer questions. I thought I'd share one that recently came in: "Do probiotics help raise a food's NuVal™ Score? I noticed ...
In 1976, when yogurt was fast becoming a brave new trend in the American diet, televisions lit up with a Dannon advertisement that showed 125-year-old Soviet Georgians slurping down the stuff. The ...
Activia Dailies line designed to make it even more convenient for consumers to add good bacteria to their daily routine. New from Dannon, Activia Dailies is a new line of small, quick and easy, ...
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