In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...
I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...
This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department’s Tax and Trade Bureau. And every single one of those label designs was approved or ...
“Sex sells” is a phrase often used in advertising. But are craft breweries taking the tactic too far? John Holl, editor of All About Beer Magazine, thinks so. His recent column asking breweries to ...
CNBC's search for the most loved label of the year is back! In recent years, we set out to find America's most loved labels and Troegs Independent Brewing Nugget Nectar and Newburgh Brewing Co.'s ...