Looking to get more men to consume yogurt, Dannon is launching a new line, Oikos Triple Zero, and backing it with a multimillion-dollar ad campaign starring Carolina Panthers quarterback Cam Newton.

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--The Dannon Company announced today that its popular Dannon Oikos Greek yogurt brand will again advertise in the Super Bowl, scheduled for February 2, 2014. “Dannon ...

Why rebrand Dannon Greek yogurt as Dannon Oikos Greek? While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's ...

• Dannon Oikos rebranding social media campaign used product sampling and word-of-mouth to create a buzz in the blogosphere. • An innovative approach allowed Dannon to reach out to bloggers in person ...

WHITE PLAINS, N.Y. — The Dannon Co. on Monday announced the launch of Dannon Oikos Greek yogurt, which will replace the brand's existing Greek yogurt brand. It will join the company's Stonyfield ...

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI. The company said its new Dannon Oikos Greek yogurt ad is part of a ...