Shoppers may be paying more than they realize due to a strategy known as dynamic pricing, where the cost of goods or services ...

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running ...

Select users outside the US are seeing different pricing, with differences of up to 17%.

Targeted discounts might be coming to the PlayStation Store.

Surge pricing, also called dynamic pricing, can cost online shoppers money. As Walmart turns to digital shelf labels, there ...

Walmart has recently been awarded patents by the U.S. Patent and Trademark Office (USPTO) for AI tools that help set pricing ...

For decades, Walmart has been one of the largest and most popular retailers in the United States, due in large part to its ...

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games like Spider-Man 2 and God of War. UAE gamers are part of this pricing ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region.