Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a ...

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four ...

There is truth in the cliché “good is the enemy of great.” When it comes to paid search, it could also be said that “ongoing optimization is the enemy of an optimal account.” This isn’t to say ongoing ...

San Francisco, CA - Best PPC Firm, a performance-driven digital marketing agency, today announces the expansion of its ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend to ...