Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Lee Dentith takes the 20-year-old World Sports Advertising agency into the Middle East, targeting capital flowing into its ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Ontario Senator Marty Deacon has reintroduced legislation that would create national guidelines for advertising sports betting, an effort that previously prompted concerns from the legal gambling ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network. The multi-market sports advertising platform is designed to give brands unified ...

Integration partners now span agencies, broadcasters, SSPs, and demand platforms, including its founding agency partner Publicis Sports as well as DIRECTV Advertising, Equativ, FreeWheel, Index ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Another effort to put federal guardrails around advertising of online sports betting in Canada is set to sail through the Senate, but not for the first time. The Canadian Senate is set to pass Bill ...