The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.
E.l.f. Cosmetics uses its continuing “Survivor 50” partnership to promote its Suntouchable sunscreen.
Digital advertising has never been more measurable, yet it rarely feels impactful. In a landscape defined by scrolling, skipping and multitasking—not to mention declining attention spans and ...
Whitney Magnuson, VP and head of brand and media at Zoom, discusses the company's changing media operations.
The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.
How employees can make smart posting decisions—and what brands need in place before the next viral moment.
Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.
Inflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even ...
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...
Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing ...
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...
The 2026 Ad Age Tech Power List winners are pushing the bounds of the core emerging tech trends in the industry.
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