Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

How can FMCG brands succeed on TikTok? Let’s consider some key elements of an effective strategy along with some brand examples.

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital.

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all ...

These digital marketing campaigns not only drive footfall to restaurants, but also help McDonald’s to increase brand loyalty and engagement. We’ve put together ten campaigns from across the world ...

Richard Shotton shares some favourite behavioural studies from his latest book and says there’s a “tendency to rely too heavily on claimed motivations” in B2B.