Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar ...

When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the ...

We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption. However if you dig deeper into the stats ...

Push notifications have the potential to be a powerful tool for mobile marketers as they allow businesses to target app users with timely, relevant news and offers. A new Mobile Maturity Report from ...

Earlier in May, the England Women’s Football Team (also known as the Lionesses) revealed its 2019 World Cup squad in a creative way on Twitter. We're starting with a royal announcement. That's right.

The PROSPER framework can be used across all sectors and industries, and is envisioned as a cyclical process. As with SOSTAC, the model gets to the root of some basic questions about your business and ...

Agile project management is something that many tech teams have adopted in the past few years, to rapidly build and develop new products, and to finesse existing ones. There is a focus on sprints, and ...

The calculation for overall ROI is the total revenue you’ve achieved, divided by the total spend. In contrast marginal ROI models focus on the predicted increase in revenue from an increase in ...