Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

For a business as recognisable as Coca-Cola, marketing campaigns are aimed less at driving awareness and more at increasing loyalty and love for the brand. At Econsultancy’s JUMP New York event ...

Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar ...

We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption. However if you dig deeper into the stats ...

That’s because Taco Bell was largely responsible for the taco emoji. Thanks to a Change.org petition it organized that received more than 33,000 signatures, the brand was able to convince the Unicode ...

The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors. Customers are demanding the brilliant experiences they ...

Whatever the benefits of managerial oversight, anyone who has worked at a digital agency or a big corporation will tell you the process of ‘sign-off’ from a director or sponsor can be torturous. A ...

The GDPR is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don’t have a physical presence in the EU. That’s because the GDPR’s ...

B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how ...

On Tuesday, some of the UK’s leading digital experts headed back to school to inspire the future talent of the industry, and this year Econsultancy joined them. The 13 th of November saw the return of ...