As a manager of design teams, I'm here to tell you that the resources you think your team needs may not be as critical as you imagine. Have you ever felt like your design team is missing something?

Don't just pick yellow because it means 'happy'. That's a mistake. This no-nonsense analysis breaks down 30 famous yellow logos, showing you the real strategy behind the colour. We'll examine why ...

The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

Why did Pizza Hut revert to a 50-year-old logo? We deconstruct the visual history of the Red Roof, analysing the disaster of the "Flavour of Now" era and the profitable power of nostalgia. A vital ...

Explore the powerful brand extension framework that helped Nike, Apple, and Virgin evolve into global icons and dominate diverse markets. Ever wondered how Nike went from running shoes to sports ...

Stop chasing the “magic pen.” As a brand consultant, I’ve seen more bad ideas sketched with expensive tools than I care to count. The right pen isn’t about price; it’s about purpose. Here’s my ...

Discover the 10 best AI design tools, tested and reviewed by professionals. From Midjourney to Figma AI, find the perfect tool for your needs. Here's the thing about AI design tools – 90% are rubbish.

If you have driven down a motorway in the last three years, you have likely squinted at the back of a sleek electric SUV and asked yourself, “Who on earth is KN?” You are not alone. In the design ...

Choosing your brand's colour isn't about picking a "trustworthy" or "passionate" hue from a blog list—it's a strategic weapon. This no-nonsense guide for entrepreneurs shows you how to use colour ...

From ancient alchemical symbols to modern flat design, the Volvo logo is a masterclass in brand equity. We explore the truth behind the "male symbol" myth, the evolution of the famous Iron Mark, and ...

The best WordPress plugins for website designers in 2026 form an essential toolkit for streamlining workflows, from visual design to performance optimisation and launch. Rounding out the stack, form ...

Everyone's got things to say these days, right? It’s as if we all have these mini soap boxes readily in our pockets and are constantly searching for ears to unload them, minus the fear of being ...