Adidas has launched an augmented reality (AR) footwear try-on feature in its iOS app that enables customers to virtually try on its most iconic models, including the recently-launched Alphaedge 4D ...

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a ...

Alessio Zanotto, Senior Product Marketing Manager at Kaleyra, looks at how Financial Services companies can leverage the power of WhatsApp Business Messaging. Financial services are increasingly ...

Tesco Mobile has teamed up with The Café to introduce a new initiative focused on fostering meaningful discussions about online safety between parents and their children. Research conducted by the ...

Disney has partnered with Oscar-winning director Taika Waititi for its highly anticipated 2024 Christmas advertisement, ‘The Boy and the Octopus’. Created in collaboration with the creative agency ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Samsung has unveiled the global launch campaign for the S25 Series, created by BBH Singapore, with a focus on positioning Galaxy AI as an essential tool seamlessly integrated into people’s daily lives ...

TikTok has launched its first ever SME Council in the UK, aiming to amplify the voices of small businesses on the platform and influence policies that support entrepreneurship and economic growth. The ...

Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as ...

JBL has has launched a new campaign celebrating the launch of its next-generation Flip 7 and Charge 6 portable speakers. Created in collaboration with the creative network Havas, the short films are ...