These so-called “viral apps” rely on organic social engagement, rather than paid media, to rake in new customers. They use ...

As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data.

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on ...

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize ...

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...