Titled 'How a No-Kid mindset is redefining Vietnam’s next generation', the report reveals a Gen Z cohort that is far more pragmatic, disciplined, and family-oriented than the impulsive, ...

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover February 23 through February 27, 2026. Catch up on past people moves and business wins. Uber has ...

The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.

Anish Daryani, founder and CEO of Moonfolks, told Campaign Asia-Pacific the expansion builds on a long-term regional strategy following the agency’s decision to buy back its independence from M&C ...

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

Publicis Groupe shops make up the rest of the top five. Excellent choice! This is exclusive Campaign content. Join our top subscription tier, The Knowledge, today.

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later. In Creative Minds, we ask APAC creatives a ...

Omnicom is set to make further job cuts as it has doubled its target for annual cost synergies to US$1.5 billion, including $1 billion from reducing staffing costs, following last year’s Interpublic ...

Omnicom’s first earnings report since completing its acquisition of IPG in late November 2025 showed a near 28% revenue increase YoY to $5.5 billion, but a net income loss of $941.1 million.

Takeshi Sano, the incoming chief executive of Dentsu Group, has told investors and staff that he will be making the business “flatter” in structure to drive growth and prioritising the perception of ...

According to data from YouGov BrandIndex, Kia's Ad Awareness score rose from a low of 15.07% on January 2 to a high of 22.63% on January 30. Ad Awareness is a BrandIndex metric that measures the ...