Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has ...

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

Articles written by Shayan Hazir ...

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers. Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

Ad to arc: What Cannes 2025 tells us about branded entertainment. When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO ...

WPP Media changes regional structure across Asia Pacific, Middle East and Africa. The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

BBDO India secured the country’s sole recognition on the final day of the Cannes Lions International Festival of Creativity 2025, earning a Silver Lion in the Sustainable Development Goals category ...

DDB Mudra and Ogilvy each earned a shortlist — the former for Battleground Mobile India's ‘Great In-Game Wedding’, and the latter for Titan Eyewear’s ‘Eye Test Menu’.. FCB India struck again in the ...