AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates how sharing unique talents and gifts can strengthen communities. Through ...

A former CEO within WPP Media is suing the media-buying subsidiary and its holding company, WPP, accusing it of wrongful termination, retaliation and violations of whistleblower protection laws in ...

Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...

Kids are the toughest audience you’ll ever face. They don’t fake interest. They don’t pretend to understand your purpose. They don’t nod politely at your tagline. They either feel something or they ...

Campus Activewear Ltd., the sports and athleisure brand, has partnered with Terribly Tiny Tales (TTT) to create a social storytelling series that reflects how young India moves with confidence, ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...

The 2025 edition of the Campaign India Digital Crest Awards (CIDCA) underscored how India’s digital marketing landscape is evolving—fast, data-led, and increasingly shaped by artificial intelligence.

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

Sharma’s career mirrors the company’s growth: from roughly INR 150 crore in revenue when he joined to closing FY25 at INR ...