Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

YouTube and its Shorts platform should also gain from TikTok’s loss. According to Morgan Stanley managing director Brian Nowak, every 10% of the time users would have spent on TikTok that goes to YouTube would add $400 million to $750 million in ad revenue to the video platform’s sales.

Meta is reportedly set to cut an estimate of 5% of its global workforce, specifically the company's lowest performing staff.

Meta CEO Mark Zuckerberg used YouTube and its battle to take down pirated content to defend his own company’s use of copyrighted data to train AI.

Meta CEO Mark Zuckerberg recently defended his company’s use of a copyrighted e-book dataset in a deposition for the ongoing AI copyright case, Kadrey v. The ca

Meta CEO Mark Zuckerberg defended the use of pirated e-books to train AI models, comparing it to YouTube’s approach of hosting pirated content.

Meta CEO Mark Zuckerberg has referenced to YouTube’s handling of piracy issues to defend company’s action in the high-profile AI copyright lawsuit, where the firm is accused of using pirated e-books to train AI models.

Meta, in an apparent attempt to placate incoming president Donald Trump, is changing its moderation practices to remove fact-checking.

The layoffs come as Mark Zuckerberg pushes to remake his company for the Trump era and prepares to co-host a gala for the president-elect’s inauguration.