Pay attention to attention: Getting the most out of ads isn’t all about eyeballs

But the real value lies in allowing brands and buyers to work out exactly what they are paying for, reducing waste. “By ...

Baker scores 20, No. 15 Lady Vols dominate first half and Middle Tennessee 85-41

Janiah Barker scored 20 points and grabbed 12 rebounds and No. 15 Tennessee dominated the first half to roll to an 85-41 win over Middle Tennessee. Barker scored the first five points of the game ...

Gap's viral Katseye ‘Milkshake' ad fuels sales surge for San Francisco brand

As Katseye prepares for two sold-out shows at San Francisco's Bill Graham Civic Auditorium in December, the partnership that ...

I Tested TikTok Ads for My Business — These 5 Things Shocked Me

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this ...

Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

New Windows feature will make public display BSODs much harder to spot

Announced at the Ignite 2025 event, the new mode is designed for non-interactive displays used in public. When enabled by an administrator, it will ensure the ...