Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook In the middle of the third quarter of the 1984 NFL Super Bowl, Apple aired a commercial that has ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Mac as a ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...