ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV is one of the UK's major television networks that produces hundreds of original TV shows each year. The channel is home to incredible dramas such as Trigger Point, Vera and The Bay, in addition to ...