The University of Tennessee made a major move recently with the announcement that they’re switching from Nike back to Adidas, ...

Washington State athletes will be wearing Nike gear for at least the next three years. The Cougars have agreed to a new three-year agreement with Nike, according to a Wednesday news release, putting ...

The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

Spanish soccer star Lamine Yamal recently soft-launched his romance with Argentine rapper-singer Nicki Nicole. He has an ...

This is the second year Darryl Glover, founder of the Sole Scholars Foundation in 2024, held his back-to-school giveaway, ...

It’s the daring nature that makes the third kit so appealing, when the marketing directors take a chance in giving the ...

In the world of fashion, sneakers have evolved from mere athletic gear to coveted collectibles. Some of the most sought-after ...

Check out the latest information about Liverpool's newest shirts - home, away and third - as well as when the jerseys are ...

Invest smartly during the FIFA World Cup! Learn how a balanced Nike and Adidas split outperforms the S&P 500, leveraging ...

Ahead of an attempt to break the 100km world record, the German sportswear company teased a running shoe unlike anything else ...

Nike is losing brand relevance as competition rises, margins shrink, and turnaround efforts struggle, putting pressure on ...