Snowflake, Salesforce, dbt Labs and major tech companies launch Open Semantic Interchange (OSI), an unprecedented open-source initiative to standardize business data definitions and accelerate ...

MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

As Spiner tells it, the first table read of the "Next Generation" pilot was an exciting occasion. Not only was the whole cast ...