Top-shelf finishes in a shad profile make this one hard for bass and other game fish to pass up. This tried-and-true performer still owns the lipless market without a painful pinch at the cash ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Soft plastic worms should be a staple in every bass angler’s tackle box. This big smallmouth fell for a Carolina-rigged worm at Owyhee Reservoir. Jordan Rodriguez Bass fishing has always held a ...

Some bass fishermen just love to catch fish — it doesn’t matter if it’s a dink or a hawg, they just want to feel that tug on the line. Then there are those guys who won’t look twice at a 5-pounder.

There are hundreds of bass lures lining the compartments of my boat. I’ve spent a small fortune over the years collecting different lure designs, colors, and sizes to ensure that I’m ready for any ...

Here are a few of PRADCO Fishing’s new fishing lure introductions for 2012. Public Relations Director Lawrence Taylor says, "Of special note, 2012 is Rebel Lure’s 50th anniversary and we’ve introduced ...

BASS, the worldwide leader in bass fishing, announced today that BOOYAH Bait Company has become an official sponsor. BOOYAH Bait Company, a longtime advertiser in BASS publications, will make their ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

BASS announced today that LaserLure, Inc., a Shreveport, La.-based lure manufacturer, will join the organization as a sponsor of the Academy Sports + Outdoors Women's Bassmaster Tour during the 2009 ...