Top-shelf finishes in a shad profile make this one hard for bass and other game fish to pass up. This tried-and-true performer still owns the lipless market without a painful pinch at the cash ...

Lipless crankbaits are simple lures that can be fished effectively by anglers of all skill levels. Beginners can cast one out and reel it back and expect to see results, while more advanced anglers ...

Note: This is the final installment of the 3-part series. If you're going to go fishing, you gotta have some gear to tote the lures and fling them at targets while you're in the boat or on the bank.

For years, ice anglers were told they had to downsize to catch fish. Fish are cold blooded and their metabolism slows in ...

Fans and anglers get to vote to decide which angler makes the Bassmaster Fan Cam, the Youngest EQ Angler, and Lipless Crankbaits Tips for Fall Bass ...