Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...

Trust is the true currency of influence. Yet trust is also what’s most at risk in today’s crowded creator economy.

These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are ...

AI-generated influencers succeed not by mimicking humanity, but by reflecting what audiences already value in connection.

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

From $400 Instagram reels to $158,000 weeks, 26 influencers share what they charge for sponsored content—and the most they've ...

Celebrities, athletes and influencers almost go hand in hand with brands and partnerships. For example, internet sensation Alix Earle announced a partnership with the prebiotic soda, Poppi just last ...

In today’s social media-driven world, influencer marketing has become an essential part of any brand’s marketing strategy. Influencers have the power to sway their followers’ opinions and purchasing ...

Who won by influencer love during the first half of 2024? According to Launchmetrics, Charlotte Tilbury took the top spot, with $412 million of its total $586 million in global media impact value ...

For the past week, all anyone in the beauty community has been able to talk about is the now-infamous Tarte Cosmetics-funded Dubai trip. The trip ultimately was to advertise the brand’s new foundation ...