Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...

Trust is the true currency of influence. Yet trust is also what’s most at risk in today’s crowded creator economy.

How Kensington Grey is revolutionizing the creator economy with authentic representation, brand-building and a powerful ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are ...

As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact ...

AI influencers are on the rise. But whether brands will pay their creators for advertisements is another story.

As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...

The capital for the Curry brand would be readily available, with the potential to exceed what Michael Jordan achieved with ...

Chef influencers bridge the gap between foodservice and retail, helping brands build credibility and pull-through across both ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...