Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

How Kensington Grey is revolutionizing the creator economy with authentic representation, brand-building and a powerful ...

These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are ...

Trust is the true currency of influence. Yet trust is also what’s most at risk in today’s crowded creator economy.

AI influencers are on the rise. But whether brands will pay their creators for advertisements is another story.

Chef influencers bridge the gap between foodservice and retail, helping brands build credibility and pull-through across both ...

Jakob Swaerden, known as Teeqo, went from a FaZe Clan creator to a US-based entrepreneur. Learn how he built his influence, ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

The capital for the Curry brand would be readily available, with the potential to exceed what Michael Jordan achieved with ...

From $400 Instagram reels to $158,000 weeks, 26 influencers share what they charge for sponsored content—and the most they've ...