This solution combines Interpublic's Interact operating system powered by Acxiom and Acxiom's Real ID with The Trade Desk's media buying platform, Kokai, to measure advertising effectiveness combined ...

Acxiom ®, the connected data and technology foundation for the world's leading brands, today announced the launch of 'True Intelligence,' a new measurement solution designed to provide marketers with ...

Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins. The post How small pilots and sprint roadmaps turn AI decisioning into ...

In the ecosystem of big data technology, Apache Spark has become one of the most mainstream distributed computing frameworks ...

Overview of Core Features and Architecture of Spark 3.x Before starting practical work, we must first understand the core ...

As AI reshapes business, traditional data storage is no longer enough. Enterprises must adopt lifecycle management to secure, ...

Learn how AI log analysis enhances security. Reduce the load on SOC teams so they can focus on judgment, context, and ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

Get key insights from Banco do Brasil S.A.’s 2025 Investor Day—strategies, resilience, credit quality, and sustainable growth.

Sea snot’ blooms threaten marine life, tourism, and fisheries. Researchers used satellite images and AI to rapidly detect ...