Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

The expert anglers at Milliken Fishing reveal swimbait techniques that completely change how anglers target trophy bass.

Jason Sealock talks about the beginnings of big swimbaits and how they've become a staple on a lot of fisheries from California to Texas, and the TVA Lakes.