E.l.f Beauty, Coty and Estée Lauder Companies are spotting early benefits of their AI efforts, such as faster innovation ...

These expert-recommended (and editor-favorite!) formulas help hydrate and even texture for smooth, flawless skin.

For those willing to splurge, the Hourglass veil setting spray is a joy to use. Housed in a tasteful black, white and gold ...

I put e.l.f.'s new Liquid Poreless Putty Primer to the test and compared it to their original formula. I share my first impressions—how it feels on the skin, how it applies, and whether it delivers ...

After weeks of testing and review-stalking, we found the formulas that deliver smooth, shine-free skin without the flat ...